Copy is the make or break element of your Facebook advertisements (we got in-depth on Facebook advertising here and here). Regardless of how good your product is or how creative other elements of your campaign may be, if your copy (written or verbal) isn’t compelling, thoughtful, tested, and researched, chances are you won’t capture and keep your viewer’s attention in that narrow 1-2 second window as they’re scrolling.
Facebook is flooded with underperforming ads for good products for a number of reasons: could be a lack of budget, misunderstanding their audience, poor targeting, lack of creativity, or they may just be green to marketing.
Even if your campaigns aren’t suffering and you’re looking for an added bump in performance, we encourage you to take a look at 7 ways you can make your ads even stronger and increase your ROI in no time.
(Or to read more about our unique Advertising best practices here)