Welcome to our step-by-step guide for defining the customer value journey and understanding the phases that attract, engage, convert, and retain your customers. This short handbook provides all the insight you need into the customer value journey, where you’ll learn how to grow your audience relationships from initial brand awareness to active engagement and turn visitors into customers and brand advocates. We’ll also outline all the ways you can excite, surprise, and delight them on the road to establishing a genuine, lasting loyalty.
Understanding these steps can help your marketers improve their conversations with customers, as well as inform and improve their content and messaging. It helps your sales team understand what’s influencing your customers. And, most importantly, it helps your customer success team keep your customers happy.
Below we take a deep dive into how to position your brand and the actions you can take along the customer value journey as you go from introducing your brand to establishing repeat customers and active, loyal brand promoters.