You’re a small to medium sized B2C or e-commerce company looking to run effective ad campaigns focussed on conversions and sales. So, how do you do it?! In the 5 steps below, we outline everything you need to know to run effective Facebook ad campaigns in 2021, including audience targeting, creative tactics, testing and tracking, reporting, and so much more. To learn everything you need to know to increase sales and get a higher return on your ad spend, continue reading below.
We’ve compiled first-hand takeaways from years of managing millions of dollars on ad spend, meaning we’ve put our own unique and battle-tested spin on digital ad best practices to help you emulate our success. Brand awareness is always a component of advertising, but because most companies can’t afford to run a brand awareness campaign at full-scale, we’ve instead built this list to focus on conversions and catalogue sales.
Let’s get to it!