In today’s data rich world, it is not a good idea to make blind business decisions. This is especially true for marketers. When it comes to improving digital materials we often make decisions about various materials such as targeting, copy, hero images, landing pages, email copy, and the like. A/B testing is a very valuable method for helping digital marketers make smart decisions. A good test can spell the difference between materials that make an impact and lead to high conversions and those that do not.
This is why marketers cannot simply rely on their preferences or intuition to determine marketing decisions, especially concerning elements that are crucial in encouraging people to click and convert.
Rather than relying on guesswork, successful marketers listen to the results of an A/B test or split test to determine which material would work best and lead to more conversions.
If you’re looking for an in-depth guide on how to conduct A/B testing for your advertisements and other materials, you’re in the right place.