Understanding the customer value journey, identifying your audience, and addressing their needs are the foundations of any legitimate digital marketing campaign. But wide-ranging tasks such as those take time, patience, analysis, and a suite of helpful online digital marketing tools.
Answering customers’ questions is a foundational marketing mantra at Estes Media. To thoughtfully do so, we solicit the help of a suite of tools that allow us to gain more granular insights into our clients’ competitive landscape, no matter what industries they’re in.
Below, we’ll take you through some tools within our digital marketing arsenal and layout the functionalities of various platforms as well as the unique insights they provide into the customer value journey.