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Best Practices

Best In-Depth Practices for A/B Testing Advertisements

In today’s data rich world, it is not a good idea to make blind business decisions. This is especially true for marketers. When it comes to improving digital materials we often make...

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Best Practices

Dark Posting to Instagram and Facebook: How Does It Work?

Dark posts are targeted ads on Facebook, Instagram, and other social media. Unlike boosted and organic posts, however, dark posts don’t appear on your timeline. Nor do they show up in...

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Best Practices

Instagram Ads Not Working? 5 Quick Fixes to Try Now

Instagram advertisements not performing to your expectations? There could be a number of technical or micro-issues you're trying to solve for. However, chances are that what your...

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Best Practices

Your Facebook Ad Copy Sucks (sorry) - 7 Tips to Make It WAY Better

Copy is the make or break element of your Facebook advertisements (we got in-depth on Facebook advertising here and here). Regardless of how good your product is or how creative other...

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Best Practices

7 Hidden Marketing Insights Other Agencies are Probably Missing

Understanding the customer value journey, identifying your audience, and addressing their needs are the foundations of any legitimate digital marketing campaign. But wide-ranging tasks...

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